From the Blog

Friday Wrap #236: Ethics call to action, new Twitter rules, CEOs going social, voice vs. paid search

Friday Wrap #236I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

News

Richard Edelman calls for industrywide ethics principles—In the wake of the Bell Pottinger scandal in the UK, Edelman CEO Richard Edelman “called for the PR industry to adopt a new set of ethics principles superseding those of trade associations.” Edelman called out the Arthur W. Page Society, PRSA, and IABC, whose codes of ethics “do not safeguard ethical behavior” and “can’t prevent what happens in the soft underbelly” of PR. The four principles to which the entire… Read More »

A New Model for Employee Communication, Part 15: The Strategic Narrative

New Model for Employee Communication, Part 15: The Strategic Narrative

This is the latest installment in a series of posts exploring a new model of employee communication, one designed to deliver measurable results that demonstrate the impact on the organization in ways that matter to leaders.

Revised Employee Communication Model


The series:
Part 1: Introduction Part 8: Culture
Part 2: Overview Part 9: Vision/Mission
Part 3: Alignment Part 10: Values
Part 4: Listening Part 11: Practices
Part 5: Consultation Part 12: People
Part 6: Branding Part 13: People
Part 7: Channels Part 14: Engagement

The four overlapping circles at the center of the model represent the best opportunities for employee communication to… Read More »

FIR Podcast #109: CEOs Torturing English

For Immediate Release

Cross-posted from the FIR Podcast Network.

Neville Hobson joined Shel Holtz for the October edition of the monthly Hobson & Holtz Report. This month’s topics:

         
  • Neville and Shel at RunnymedeThree distinguished PhDs propose a Magna Carta for Artificial Intelligence. Too soon? (The image at right is of Shel and Neville in 2014 visiting Runnymede, where the Magna Carta was signed.)
  • Research establishes a connection between CEOs who mangle English during analyst calls and falling share prices.
  • What can PR agencies and associations do to build a reputation of trust in the wake of the Bell Pottinger scandal?
  • New data points reinforce the importance of… Read More »