From the Blog

FIR #146: Is Business Dropping the “E” in PESO?

For Immediate Release

Cross-posted from the FIR Podcast Network.

Tennessee-based communicator and former PRSA leader Mary Beth West joins host Shel Holtz for an extended conversation on the battle she and colleague Susan Hart have undertaken to change ethics clauses in PRSA’s by-laws. Also on this week’s episode…

  • Companies don’t seem to care anymore about getting good press from the mainstream media; are we losing the “Earned” in the Paid/Earned/Shared/Owned model?
  • How the failure to explore what could go wrong derailed a feel-good story
  • Papa Johns’ chairman resigned and the company posted an open letter addressing the issues. It didn’t go… Read More »

FIR #145: Feel Free to Defame Me and Steal My Photos

For Immediate Release

Cross-posted from the FIR Podcast Network.

Susan Getgood joined FIR host Shel Holtz to talk about the latest influencer marketing reports, including the Pernod’s wildly successful Malibu Games. Also on this week’s show…

  • An update on the European Parliament’s consideration of draconian copyright protections that could cause the Internet serious damage
  • Instagram will let users add copyright-protected music to their Stories
  • Copyright didn’t help one musician much
  • California’s Supreme Court ruled that Yelp cannot be forced to remove negative posts that a judge has deemed defamatory
  • Another court thinks it’s okay to use… Read More »

FIR #144: The Business Card Just Won’t Die (But LinkedIn Is Trying To Kill It)

For Immediate Release

Cross-posted from the FIR Podcast Network.

LinkedIn's QR CodeOn this week’s episode of “For Immediate Release,” Shel chats with Gini Dietrich about how companies might handle the flood of negative reviews posted to Yelp and TripAdvisor for political purposes (even to restaurants that share the same name but weren’t involved in the incident that upset those who disagreed) and Jen McClure and Shel talk about whether it’s a good idea (as one article suggested) to create PR about your company’s privacy and security activities. Also on this week’s episode:

  • Google prepares to test Duplex, its talking reservation bot
  • LinkedIn thinks QR codes can… Read More »