From the Blog

FIR #155: Did Neglect Kill Slideshare?

For Immediate Release

Cross-posted from the FIR Podcast Network.

Neville Hobson handles FIR hosting duties this week, covering these stories:

  • Skype has finally enabled audio recording of both ends of a conversation
  • The top 10 emerging technologies of 2018
  • How The Weather Channel made that insane storm surge animation
  • RIP Slideshare; it was good while it lasted
  • 17 ideas for using machine learning in communication

In his Tech Report, Dan York reports on Gutenberg 3.8, Yost SEO 8.2, the third anniversary of Let’s Encrypt, and the EU’s misguided copyright directive.

Special thanks to Jay Moonah for the opening and closing music.

You can… Read More »

FIR #154: Let’s Watch Burning Nikes Together on Facebook

For Immediate Release

Cross-posted from the FIR Podcast Network.

Jeff Herrington and FIR host Shel Holtz discuss whether content marketers can encourage people to read rather than skim. Cyrus Mavalwala joins Shel to talk about whether Facebook can encourage people to view Watch videos together. Also in this week’s episode:

  • Was Nike’s controversial new “Just Do It” campaign an example of corporate activism or just a cynical ploy to boost sales?
  • The four biggest multinational tobacco companies are paying influencers to convince young people outside North America to take up smoking.
  • Pizza Hut and 7-Eleven have launched new Augmented Reality games.… Read More »

FIR #153: Why Crises Cost Twice As Much

For Immediate Release

Cross-posted from the FIR Podcast Network.

Mark Story and Chuck Gose join host Shel Holtz for conversations on this week’s episode. Mark and Shel explore how social media has doubled the price companies pay for crises while Chuck and Shel chat about right-leaning Facebook employees who aren’t going to take it anymore. Also in this week’s show…

  • A beer company is going to try to sell subscriptions to a streaming TV service
  • PRSA apologizes (sort of) for a questionable social media quiz
  • More Americans trust the news media than last year (including Republicans)
  • The Associated Press is going to track IP violations with… Read More »