From the Blog

FIR #105: Center Stage for Credible Sources

For Immediate Release

Cross-posted from the FIR Podcast Network

Neville and Shel got together for the September edition of The Hobson & Holtz Report to talk about these topics:

  • The self-inflicted downfall of the UK PR agency, Bell Pottinger (and kudos to the PRCA for putting teeth in its ethics code)
  • How various fields will be affected by speech recognition (including PR and communications)
  • Mitch Joel’s open letter to the advertising industry: Let’s not mess up ads for voice
  • The proliferation of fake scientific journals (and what it means for the PR industry)
  • The Pew Research Center has identified five “types” of people who search for facts… Read More »

Friday Wrap #231: Cookie wars, business social network and chat wars, PR’s climate change influence

Friday Wrap #231I extract items for the Wrap from my link blog, which you’re welcome to follow. To make sure you never miss an issue, subscribe to my weekly email briefing.

The Big Stories

Unleash your superhero with AI—“Every PR person who manages to surf the new AI wave will get instant superpowers, including the ability to predict the future,” according to this VentureBeat piece. The article gives a big shout-out to Shift Communications for using “AI and machine learning in predictive analytics, text mining, and advanced attribution. During a recent client crisis, Shift was able to crunch more than 15,000 content-rich blogs for a medical client… Read More »

A New Model for Employee Communication, Part 13: Place

A New Model for Employee Communication: Part 13: Place

This is the latest installment in a series of posts exploring a new model of employee communication, one designed to deliver measurable results that demonstrate the impact on the organization in ways that matter to leaders.

Revised Employee Communication Model

The series:
Part 1: Introduction Part 7: Channels
Part 2: Overview Part 8: Culture
Part 3: Alignment Part 9: Vision/Mission
Part 4: Listening Part 10: Values
Part 5: Consultation Part 11: Practices
Part 6: Branding Part 12: People

The four overlapping circles at the center of the model represent the best opportunities for employee communication to affect an organization on a day-to-day… Read More »