From the Blog

FIR #159: How Long Will You Remember This Episode

For Immediate Release

Cross-posted from the FIR Podcast Network.

There’s no conversation with a subject matter expert this week, just host Shel Holtz nattering on about…

  • Whether a brand voice should remain consistent across multiple social channels
  • The BBC’s new communication metric: long-term memory
  • How evolving business response to disasters is changing how communities deal with them
  • Making managers a discrete audience as a core part of the Employee Experience
  • The long, slow demise of Google+
  • A human-like Artificial Intelligence that could appear in your room to answer your questions—assuming you bought the right AR headset
  • Amazon’s… Read More »

FIR #158: Come for the Millennial Angst, Stay for the Frozen Steak

For Immediate Release

Cross-posted from the FIR Podcast Network.

This week, host Shel Holtz talks about weird brand Twitter accounts with Stone Temple Consulting (which has just been acquired by Perficient Digital) Senior Marketing Consultant Doug Haslam, and with internal communications thought leader Mark Dollins about communicating with employees when gig-economy workers are part of the mix. Also in this episode…

  • Net, social media, and device adoption have plateaued.
  • Teens are (still) abandoning Facebook.
  • Google is looking more and more like a social network, and it’s on purpose.
  • Amazon wants to own the brands you buy from when you shop on… Read More »

FIR #157: Can Sir Tim Save the Web?

For Immediate Release

Cross-posted from the FIR Podcast Network.

Communications consultant Shonali Burke joins host Shel Holtz to talk about the value of review sites in the wake of Google’s announcement that anonymous reviews are no longer permitted. Also in this episode:

  • What it will take for Instagram to make IGTV a success
  • Tim Berners-Lee wants to save the Web, and he’s leaving his full-time job to make it happen
  • Survey reveals what will bring people back to your website
  • Gen Z is using social apps more than they were a year ago
  • Stories continue their surge in popularity
  • There are 200 new entries in the AP Style Guide
  • The Mayo Clinic… Read More »