From the Blog

FIR #142: Pizza and Potholes

For Immediate Release

Cross-posted from the FIR Podcast Network.

Joining host Shel Holtz in conversation this week are tech journalist David Strom on organizational integrity, Gartner analyst Augie Ray on whether IHOP’s marketing stung was brilliant or a betrayal of consumer trust, and Sprinklr’s Marshall Kirkpatrick and Jen Valdez on the benefits of establishing long-term relationships with influencers. Also in this week’s episode:

  • Domino’s is repairing potholes. Is this a brilliant example of corporate social responsibility or a prelude to our dystopian future?
  • Heineken has done away with taglines
  • People are using Facebook less and less to… Read More »

FIR #141: Save the Lemonade Stand

For Immediate Release

Cross-posted from the https://firpodcastnetwork.com/fir-141-save-the-lemonade-stand/”FIR Podcast Network.

Business Wire’s Serena Ehrlich joins host Shel Holtz to talk about a Pew study that found 7 in 10 Americans is suffering from news fatigue. Shel also talks with David Spark (from Spark Media Solutions) about Instagram’s plan to host long-form video. Also in this week’s episode:

  • A follow-up to our report on Google employees opposing a contract the company has with the Pentagon
  • A lemonade company takes a stand for children’s lemonade stands
  • Apple’s new ARKit brings new advances to Augmented Reality
  • A high-profile… Read More »

FIR Podcast #139: Augmented PR

For Immediate Release

Cross-posted from the FIR Podcast Network.

Neville Hobson joins host Shel Holtz for the June installment of “The Hobson & Holtz Report,” with conversations about…

  • GDPR, which officially went into effect on Friday
  • BuzzFeed’s live-streaming experiment on Twitch
  • CIPR’s white paper on the role if Artificial Intelligence in public relations
  • Google is under pressure to up its podcasting game
  • Google lets you see your history of interactions and it’s a lot less creepy than Facebook
  • Generation Z will bypass politics and engage via consumerism
  • Dan York reports on GDPR, Airbnb’s travel “stories,” Anchor’s new mobile import… Read More »